RadioShack Goes Retro With First Custom Concept Store, Located In Sundance Square
October 28,2013
FORT WORTH, Texas, Oct. 28, 2013 /PRNewswire via COMTEX/ -- A new "retro" RadioShack opens Wednesday, Oct. 30 at noon in the new Commerce Building in Sundance Square in downtown Fort Worth, Texas. The tenth RadioShack concept store open nationwide, this all new location was custom-designed for Fort Worth.
One of the first businesses to open in Sundance Square's Commerce Building at 400 Commerce Street, this 2,357-square-foot custom RadioShack features a mid-century modern feel. Every detail has been tailored to honor RadioShack's hometown and its technology-rich history.
"We are thrilled to open our first and only custom concept store in Fort Worth, our home, and where so much of our spirit of innovation and customer service originates," said Joe Magnacca, chief executive officer of RadioShack. "Sundance Square provides an amazing location for this completely unique shopping experience, and we invite those who work, play and visit downtown Fort Worth to come and experience the new RadioShack."
All concept stores in the company's portfolio feature an upgraded shopping experience, which in this case has been customized to the location's unique retro-modern style. These features include:
-- A speaker wall where customers can shop and compare 13 different speakers using music installed on in-store tablets or played from their own Bluetooth-enabled mobile devices;
-- Interactive displays that enable shoppers to find and compare products, including headphone demo stations where they can listen to leading brands like SOL REPUBLIC, Skullcandy and Beats by Dr. Dre; a remote control (RC) toy exploration center; and a GoPro camera display demonstrating the capabilities of several models of GoPro cameras;
-- Technology that makes shopping interesting and playful, like touchscreens and apps that help shoppers understand the benefits of products;
-- Newly configured displays highlighting in-demand brands like Apple, HTC and Samsung, as well as mobile carriers such as AT&T, Sprint and Verizon;
-- Helpful, informative RadioShack staff who can answer shoppers' questions about hundreds of products and services, and direct customers to the items that meet their specific needs; and
-- A Do-It-Yourself area where consumers can plan projects.
Features unique to this location include:
-- Brand evolution banners line the outside of the store with logos dating from 1921 to present day;
-- Interactive projections at the entrance and inside where movement sweeps away the retro RadioShack logo to reveal the new logo introduced in July 2013;
-- Historical videos in store windows highlighting the heritage of RadioShack and Fort Worth history with footage graciously provided by local organizations including the Fort Worth Convention & Visitors Bureau;
-- One-of-a-kind interior design features including elements of a "radio shack" - a ship's communication center and inspiration for the brand - at the checkout counter as well as retro product displayed throughout the store; and
-- Custom Fort Worth uniform shirts featuring a retro logo.
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