Client proximity, better margaritas, lure branding agency to open North Texas office

May 15,2015

The creative minds behind Alcon are building an office in North Texas.
St. Louis-based 2e Creative announced an expansion to downtown Fort Worth, where it will establish a strategic public relations and corporate communications office. 2e plans to move into the office on June 1. It will hold between 10-15 employees within the next two years, all of whom will be new hires.

President Ross Toohey is a North Texas native and said, apart from the expansion being a homecoming, he chose to bring 2e to the area based on client base.

“Our agency is heavily-focused in healthcare and technology,” he said. “Most of our business is in the Dallas-Fort Worth area and on the West Coast. There’s also a great talent pool and it’s a great place to live.”

He added, “Plus, the margaritas are a little bit better here."

Among 2e’s services are brand, marketing, digital, social and sales strategies; advertising plans; event management; and analytics, primarily for health care, life science and other technology-related businesses. Some of its work has included coordinating the launch of Siemens’ HELX Evolution ultrasound systems.